What is market penetration?

The above figure shows that LCD monitors account for 74.7 percent of all new desktop monitor sales worldwide.
This is great news since LCDs use far less power than CRTs, regardless of what color is displayed.
 

This webpage serves two (2) goals:

1 To encourage desktop monitor buyers to choose LCDs, until virtually all CRTs have been replaced.
 

2 To reduce the electricity consumed by CRT monitors through the practice of energy-efficient web design and the promotion thereof.

 

WHY

More recently: "68.9 percent (of americans) are regular Internet users"
-Stanford university study

Estimated current population of the United States: 300,215,780
-U.S. Census Bureau

"A CRT monitor accounts for most workstation power usage…up to 75% of total system energy…"
-U.S. Dept. of Energy

"Overall [In 2003], renewable energy contributed 6 percent of the nation’s total energy supply."
 

HOW

Ways to make your website more energy efficient for CRT displays:

A completely black background isn’t the only way to save energy.
This webpage incorporates just a handful of the many possible design variations on the blackback therme. Below are a few ideas.

                        - Keeping your existing site design, change the color of unused areas to black.
                        - Experiment with darker tints of the colors already in your site’s color scheme.
                        - If you use white text fields with black type, make them small and scrollable.
                        - Simply change your white background to something a few shades darker.